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Business · Thailand

Present your card with both hands, to the most senior person first

Hand over and receive business cards with both hands (or the right hand alone), give yours to the most senior person in the room first, and take a moment to actually look at a card you're handed before putting it away.

ThailandBusinessstrictUpdated September 3, 2026

Offer your business card with both hands (or your right hand alone if both aren’t free), and give it to the most senior person in the room before anyone else, in theory you should know who that is before you walk in. When you receive a card back, take it with both hands too, glance at it, and say something about it before putting it away, not straight into a pocket.

Let a Thai colleague set the pace of the meeting rather than pushing straight to business, small talk about family, hobbies, or education upfront is normal, and business lunches especially tend to wait until the other side raises the topic.

  • Criticism runs through hierarchy, not directly — a hard conversation is more appropriately raised by someone senior, and a flat “no” is often avoided in favor of a softer, indirect refusal.
  • Confirm meetings the day before and show up on time — punctuality reads as basic respect for the other person’s schedule here, more than a scheduling formality.

Why it matters

Thai business culture runs on a clearly marked hierarchy, so getting the order and manner of a card exchange wrong is read as a sign you haven't registered who's actually in charge, not just casual informality. Handing a card over one-handed or stuffing it straight into a pocket skips the small pause that shows you're taking the person, and their position, seriously. Seniority runs the meeting more broadly too, Thai counterparts expect to deal with someone of equivalent standing, and initial meetings often lean toward relationship-building small talk before business is raised.

Source: Thai Culture: Business Culture – Cultural Atlas

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