Skip to main content

Business · Brazil

Print a Portuguese translation on your business card, and don't step back

Bring business cards with a Portuguese translation on the reverse side, and don't be surprised by closer physical proximity and touch during conversation than you might expect elsewhere — stepping back to create distance can read as cold.

BrazilBusinesscasualUpdated September 2, 2026

Have your business cards printed with a Portuguese translation on the reverse side, and hand them over as part of the introduction, not just when someone asks. It signals you’ve made an effort, and it gets noticed.

During the conversation itself, don’t retreat if your counterpart stands closer than you’re used to or touches your arm while making a point — matching that closer distance reads as engaged, while stepping back can come across as cold or standoffish.

  • This same warmth shows up in the greeting itself — see the cheek-kissing entry for how a handshake often evolves once you’ve met someone more than once.

Why it matters

Brazilian business culture is relationship-driven and physically warmer than the norm in the US, UK, or much of Northern Europe: meetings usually open with genuine small talk before business, and once rapport is established it's common for a counterpart to touch your arm or shoulder while talking, or stand closer than you're used to. A business card with a Portuguese translation printed on the back is a small, low-cost signal that you've made an effort, and exchanging cards is treated as a genuine part of the introduction ritual rather than an afterthought at the end of a meeting.

Source: A Guide to Business Etiquette in Brazil – Swift Passport Services

More from Brazil

Keep the fork in your left hand, knife in your right — even for pizza

Dining

Skip purple wrapping and sharp objects when giving a gift

Gifts

Show up around 20 minutes late — showing up on time can catch your host off guard

Home

More Business rules

Present business cards with both hands

Business

Don't sit down until you're shown your seat

Business

Shake hands in business settings, skip la bise

Business