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Business · Italy

Shake every hand, use titles and last names

Greet each person in a meeting with an individual handshake, address people by title and last name, exchange business cards (ideally with an Italian translation on the back), and expect the agenda to loosen for small talk.

ItalyBusinesscasualUpdated September 2, 2026

Shake hands individually with everyone in the room, both arriving and leaving, rather than a single wave to the group. Use right hand, eye contact, and a genuine smile. Address people with their title (Dottore/Dottoressa, Professore, etc.) plus last name until they invite something more casual.

If you exchange business cards, having yours translated into Italian on the back, with full titles and advanced degrees listed, is worth doing if you deal with Italian counterparts regularly. Take a moment to actually look at a card you receive before putting it away.

  • Let the meeting open with some conversation before the agenda — rushing straight to business can read as impersonal; a slightly longer, more relationship-driven meeting is normal, not inefficient.
  • Avoid scheduling meetings in August, around Catholic holidays, or on national days off — much of the country slows down or closes entirely around these stretches.

Why it matters

A single collective wave or nod to a group reads as less personal than working the room with an individual handshake for each person, part of a broader Italian emphasis on genuine, warm personal connection in business. Titles matter enough that advanced degrees and full professional titles are worth including on both sides of a business card, and taking a moment to actually read a card you've received signals real respect for the relationship rather than treating it as a formality. Meetings themselves tend to build rapport through conversation before settling into the agenda, and can run long as a result, rushing straight to business reads as cold.

Source: A Guide to Business Etiquette in Italy – CIBT Visas

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