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Gifts · Korea

Skip white flowers, red ink, and shoes as gifts

Avoid white flowers, anything wrapped or written on in red ink, and shoes as gifts — each carries a funeral or "leaving you" association.

KoreaGiftsstrictUpdated September 2, 2026

If you’re bringing flowers, go with anything but white, and skip chrysanthemums specifically regardless of color — they’re the default funeral flower.

Never write a person’s name in red ink, on a card, a gift tag, or anywhere else meant for them to see. Use black or blue instead; red is fine for other things, just not names.

Shoes are a common gift elsewhere but read as a bad omen in Korea, especially between couples or close friends — the superstition is that the recipient will “walk away” from the relationship. If you really want to gift shoes, a small token payment from the recipient (even symbolic, like a single coin) is a workaround some Koreans use to counter the superstition.

  • These are strongest with older or more traditional Koreans — younger, more casual circles may not think twice, but there’s no upside to testing it.
  • Sneakers as a “just because” gift between young couples has gotten more common despite the superstition — read the room and the recipient’s age/outlook before assuming it’s off-limits.

Why it matters

White flowers (especially chrysanthemums) are the standard flower at Korean funerals and memorial altars, so gifting them outside that context reads as a death reference. Writing a person's name in red ink was traditionally reserved for the deceased, so doing it to someone living can be read as wishing them harm. Shoes carry a separate, more personal superstition: gifting them implies you want the recipient to "walk away" from you, historically tied to the idea a partner might use new shoes to run off with someone else.

Source: Etiquette in South Korea – Wikipedia

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